The focus group is a qualitative research Method. It is a group discussion, conducted with 8 to 12 people by a skilled moderator.
The focus group allows the collection of information to evaluate the needs, expectations and perceptions and improve the understanding of the opinions, views and attitudes of a target population about a particular subject or issue…

Golden Tulip has conducted Numbers of focus group on behalf of its customers with sophisticated recruitment techniques so that the profile of the participants is the most adequate to serve the objectives of the study.

The Golden Tulip team is composed of experienced moderators in managing discussions with interviewing, analysis and interpretation skills.